How CNetworQ structures, launches and optimises paid campaigns across Meta and Google Ads for brands in India — the account architecture, the tracking that makes it measurable, and the weekly loop that compounds results.
FILL: ROAS
Blended return on ad spend
FILL: %
Reduction in cost per acquisition
FILL: %
Increase in qualified leads
FILL: ₹
Monthly ad spend managed
When we take over an underperforming account, the creative is rarely the first problem. The problem is usually that nobody can tell what is working, because the account was never built so that the answer would be visible.
Budget spread across too many ad sets so none of them ever exits the learning phase. Conversions firing on a thank-you page load rather than a real purchase event. Meta and Google both claiming the same sale. Once the measurement is wrong, every optimisation decision after it is a guess — and the guesses get expensive.
We do not touch budgets in week one. Until the tracking is trustworthy, scaling spend just scales the error. The sequence below is the one we run on every paid engagement.
GA4 and Tag Manager reviewed end to end. Real conversion events defined against actual business outcomes — purchase, qualified lead, booked call — not proxy events. Meta Conversions API and Google Enhanced Conversions implemented server-side so the signal survives browser and iOS restrictions.
Consolidate. Fewer, better-funded campaigns so the algorithms actually exit learning. On Meta: clean campaign objectives, broad targeting where the signal supports it, creative as the real testing variable. On Google: tight search themes with disciplined negative keyword lists, Performance Max fed with proper asset groups and audience signals rather than left on autopilot.
Our studio team produces creative in structured batches built around a testable hypothesis — hook, format, offer, proof. Because branding and paid media sit in the same team, the ads match the brand rather than fighting it, and winning angles feed straight back into the brand's wider messaging.
Traffic is only half the job. We build or rebuild the landing experience alongside the campaign — page speed, message match with the ad, form friction, mobile behaviour. A two-second load improvement often beats a week of bid tuning.
Every week: kill what is losing, scale what is winning, ship the next creative batch, and check incrementality rather than platform-reported ROAS alone. Monthly: revisit structure, audiences and the offer itself.
One dashboard, blended across channels, reporting cost per acquisition and revenue — not a slide of impressions. If a number cannot change a decision, it does not go in the report.
Treating them as interchangeable is the most common budgeting mistake we see. They sit at different points of the same funnel, and the split should reflect that — not a habit.
Nobody on Instagram was looking for your product. Meta's job is to interrupt well: strong creative, a clear offer, and enough budget concentration for the algorithm to find the people who respond. Success here is measured over a longer window, because the purchase rarely happens in the first session.
Someone typing “buy X near me” has already decided. Google's job is to be there and not overpay. Success is measured tightly, close to the click, and the levers are keyword discipline, landing-page relevance and bid strategy.
“FILL: client quote about results or working with your team — 1–2 sentences”
— FILL: Name, Role, CompanyPull these from the account before publishing. Comparing a clean before-and-after window is far more persuasive than a single headline number.
Send us access to your Meta and Google accounts and we will tell you what is actually working — before you commit to anything.
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