Color Palette for SAR Logistics

Developed & Executed by CNetworQ

The color system for SAR Logistics was crafted to symbolize speed, reliability, and innovation in logistics. This palette combines a bold Dark Orange base with Deep Navy contrast—representing energy, trust, and professionalism across every brand touchpoint.

  • Dark Orange (#FE8E00) – Symbolizes motion, enthusiasm, and delivery precision. Used prominently for highlights and brand icons.
  • Deep Navy (#1C2940) – Represents dependability and strength, used for text, structure, and visual balance.
  • Steel Blue (mid-tone) – Adds sophistication and complements darker shades in interface elements and infographics.
  • Light Orange (accent) – Brings warmth and approachability to gradients and promotional materials.

Together, these tones create a high-impact visual identity—combining the energy of logistics movement with the dependability of corporate trust. This color palette ensures SAR Logistics stands out in its digital and physical presence, reinforcing its core promise — "We Change Hard Work into Smart Work."

SAR Logistics — Color System & Identity

Concept: Speed + Precision + Trust

The SAR Logistics color palette reflects energy, movement, and reliability—core attributes of a logistics powerhouse. The fusion of Dark Orange and Deep Navy represents momentum and confidence, capturing the spirit of “We Change Hard Work into Smart Work.”

  • Dark Orange (#FE8E00): Signature tone of action and motion—used in highlights, icons, and CTAs.
  • Deep Navy (#1C2940): Grounds the design with professionalism across web, fleet branding, and docs.
  • Steel Blue: Supports navigation and background balance between the bold orange and dark navy.
  • Light Gray/White: Neutral relief for contrast and readability across UI and print.
Core palette across fleet, web, and corporate branding

Result: a bold, modern identity communicating efficiency, integrity, and innovation.

SAR Logistics — Logo Construction

Concept: Motion + Precision + Direction

The SAR Logistics logo embodies movement, accuracy, and advancement. The geometric form flows upward and forward, representing continuous progress and efficiency in motion.

  • Grid & Geometry: 18x18 modular grid for balance, symmetry, and scalability.
  • Dynamic Flow: Diagonal stripes depict roads and air routes—speed and connectivity.
  • Aircraft Element: Subtle silhouette captures rapid, dependable delivery.
  • Rounded Corners: Smooth edges balance confidence with approachability.
  • Typography: Wordmark aligned to grid spacing for unity and readability.
Brand colors integrated in the mark

Result: a precise, dynamic mark conveying smart logistics, forward motion, and innovation.

SAR Logistics — Typography System

Concept: Clarity + Momentum + Trust

The type system is engineered for high legibility and brand consistency across web, apps, and field assets— aligned to the promise: “We Change Hard Work into Smart Work.”

  • Display — Myriad Pro: Headlines (Semibold/Bold) for confident tone.
  • Primary/UI — Verdana: Body, tables, forms. Regular for copy; Bold for labels.
  • Type Scale: H1 48/56 • H2 36/44 • H3 28/36 • Body 16/26 • Small 14/22.
  • Contrast: Deep Navy (#1C2940) on light; white @ 90% on dark overlays.
  • Numerals: Prefer tabular; use monospace for metric widgets if needed.

Result: a clear, modern voice that communicates speed, precision, and reliability.

SAR Logistics — Operations Dashboard

Designed & Managed by CNetworQ

Real-time control across shipments and warehouses for high-volume B2B workflows and international lanes. Track performance, spot exceptions, and act—all in one place.

  • KPI Strip: Live counters for Delivered, In-Transit, Uploaded Orders, Pending—each deep-linking to filters.
  • Sales/Shipments Overview: Donut with Today/Week/Month tabs for trend comparison and capacity planning.
  • Active Warehouses: Live table with order counts and addresses for SLA monitoring and load rebalancing.
  • Productivity Aids: Global Search and Quick Actions for uploads, assignments, tracking, and setup nudges.
  • Built for Scale: Nationwide coverage (22,000+ pincodes) and 220+ countries & territories.
  • Brand & UX: High-contrast UI in Dark Orange / Deep Navy—true to “We change hard work into smart work.”

Outcome: faster decisions, fewer handoffs, and a single source of truth from order upload to final mile.

Who We Are

We are CNetworQ, a dynamic technology and digital solutions company empowering businesses to operate smarter, faster, and more efficiently in today’s digital-first world.

With a strong foundation in innovation and strategy, we specialize in building end-to-end software ecosystems that transform traditional operations into seamless, scalable systems. Our expertise spans web & app development, branding, digital marketing, and enterprise solutions, helping companies achieve measurable growth.

Collaboration and Creativity

Collaboration plays a crucial role in the success of every project. We believe in working closely with Sar logistics to fully understand their needs, goals, and challenges.

  • We partner deeply with clients like SAR Logistics to understand their goals, challenges, and opportunities.
  • Every solution is tailor-made—from automated dashboards to real-time analytics—to empower businesses with clarity and control.
  • By merging creativity, technology, and data-driven insights, we craft solutions that deliver efficiency, transparency, and trust.
“Innovation meets strategy—transforming challenges into powerful growth opportunities.”

Results-Driven Focus

At CNetworQ, we believe success is measured by impact. Every strategy we design is built to deliver real, measurable outcomes that help businesses grow.

  1. Maximizing business impact through smart, targeted strategies
  2. Driving consistent growth with data-backed insights
  3. Optimizing every campaign for peak performance and results

Connect and Grow Together

Helping brands succeed through targeted digital marketing and creative solutions.

CTA Link Image
CTA Link Arrow