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YourShopClub — CTO Execution & Technology Leadership

Led by Mr. Sriram Selvakumar S — CEO, CNetworQ & CTO, YourShopClub

As CTO, Sriram translated the vision of “Bringing happiness to your doorstep” into a secure, scalable, vendor-first ecommerce platform. He owned strategy-to-execution across architecture, vendor onboarding, logistics integrations, compliance, and post-launch growth—ensuring a smooth experience for customers and a powerful sales engine for domestic vendors.

Architecture & Reliability

• Designed a lightweight architecture focused on speed and stability.
• Modular domains for catalog, pricing, inventory, orders, payments, shipping, returns.
• 24×7 monitoring, structured logging, automated backups, and blue-green deploys for safe releases.

Vendor Onboarding & Catalog Ops

• Streamlined KYC/GST/FSSAI document flows with role-based approvals.
• Bulk CSV uploads & APIs for products, images, variants, and stock sync.
• Built a discount/offer engine for launch promos, festive campaigns, and vendor-specific pricing.

Customer Experience

• Intuitive search & filters by category, brand, price, ratings, and availability.
• Clean UX for product pages, carts, wishlists, and a frictionless checkout.
• Accessible, mobile-first design with bilingual readiness for regional growth.

Payments, Security & Trust

• Integrated UPI/cards/net-banking via PCI-DSS–compliant gateways with 3-D Secure.
• Hardened auth (hashed passwords, device/session controls) and rate-limited APIs.
• Food category guarded by FSSAI & central licensing checks and compliance tags.

Logistics & Post-Purchase

• End-to-end shipping with SAR Logistics: AWB creation, label/manifest, SLA matrices.
• Real-time order tracking and proactive notifications (order → ship → out-for-delivery → delivered).
• Structured returns/refunds workflow with vendor and QC checkpoints.

Data & Growth Ops

• Live dashboards: GMV, conversion rate, repeat purchase, delivery SLA, RTO, and vendor performance.
• Cohort analysis and funnel diagnostics to iterate on UX and offers.
• SEO foundations, schema markup, and campaign landing pages for seasonal spikes.

Launch Playbook & Governance

• Pre-launch load tests, security checks, data migration, and rollback plans.
• Clear SOPs for vendor support, catalog hygiene, and order exception handling.
• Weekly CTO reviews aligning engineering, ops, and vendor success.

Outcome: A reliable, compliant, and fast marketplace that empowers Indian vendors and delights customers—delivered through Sriram’s end-to-end ownership from architecture to operations, with SAR Logistics ensuring on-time doorstep delivery.

YourShopClub — Bringing Happiness to Your Doorstep

Led by Sriram Selvakumar — CEO, CNetworQ & CTO, YourShopClub

PRESS RELEASE • Grand Opening (May 2024)
YourShopClub launches a vendor-first marketplace that empowers domestic sellers and makes online shopping simpler, faster, and more transparent. Built and executed with CNetworQ’s product leadership, the platform connects customers to their favorite Indian brands while giving local businesses the tools to grow.

• Vendor Empowerment: A growth platform for domestic vendors to reach wider audiences and boost sales.
• Quality & Compliance: Food products are FSSAI & centrally licensed for safety and trust.
• Customer-First Experience: Intuitive search & filters, clear categories, and value-driven pricing with regular offers.
• Reliable Delivery: Logistics powered by SAR Logistics with real-time order tracking.
• Made-in-India Focus: Products manufactured and resold by a network of verified Indian vendors.

Vendor Benefits

• Easy onboarding and catalog management with clear payout visibility.
• Promotional tools to run discounts and seasonal campaigns.
• Access to a nationwide customer base without heavy tech overhead.

Customer Benefits

• Diverse catalog across fashion, accessories, home, electronics, and licensed food products.
• Transparent pricing, frequent deals, and a smooth checkout experience.
• Order updates and live tracking from purchase to doorstep.

Operations & Logistics

• End-to-end shipping handled by SAR Logistics for fast, trouble-free delivery.
• Advanced tracking so customers can monitor order status in real time.
• Processes designed to ensure safe, on-time delivery across permitted locations.

Leadership

• Co-Founder: Mr. Ramesh M
• CTO, YourShopClub & CEO, CNetworQ: Mr. Sriram Selvakumar S — steering platform vision, technology, and execution.

Conclusion: YourShopClub is set to redefine e-commerce for India—uniting vendor empowerment, trusted logistics, and customer delight. With CNetworQ’s leadership and SAR Logistics’ delivery network, we are paving the way for a new era of online shopping.